AT&T is now offering U-verse. A new television application that will allow the view to watch up to 4 different channels at once. It was designed most currently for the debut of the Vancouver Olympics. It will allow the viewer to watch multiple events all at once so they never miss a minute of the action. This feature was an award winning application that was introduced in the fall of 09. The way this could impact AT&T, by enabling them to have more features enabled on their services. It seems like this feature is more geared towards the major sport enthusiasts, that could be a possible downside for AT&T mainly because there may not be as money sport enthusiasts out there as they think there are. As for the audience's impact, FOR the sport enthusiasts, it would be extremely beneficial. Mainly because of the fact they can watch everything they would like, all at once.
http://www.rbr.com/tv-cable/tv-programming/21106.html
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